#ZPEurope20
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MARKETING SERVICES

// MARKETING KNOW-HOW FOR YOUR SUCCESS AT THE EXHIBITION

Make the most of your exhibition presence – use our marketing service to be even more successful in meeting your goals! Don’t give away any valuable leads and strengthen your image and your market position sustainably.

As an exhibitor of the ZP Europe, you will benefit from practical insights, tools and professional know-how which you can use to make the best possible use of your exhibition participation – before, during and after the event.  

Successful invitations - advertising material 

Lead management at your fingertips – more time for customer meetings

// VISITOR MARKETING WORTH THE EFFORT

A busy stand, happy staff and quality leads – absolutely no problem with a professional visitor marketing strategy!

You only need to take a few simple steps to ensure increased visitor awareness. Adopt the right marketing strategy and you will be effective in meeting your objectives for the exhibition and achieving long-term success. Make the most of your exhibition presence now!

Download the guide "How to... visitor marketing"

Tips from successful exhibitors:

// Start advertising for the event early using any owned media channels.
// Involve sales and marketing: personal communication & support 
// Well-thought-out, multi-level invitation management: save the date, invitation & tickets, reminder
// Important: take note of time frames, see to internal organisation, define recipients
// Use admission-ticket vouchers & advertising media
// Convey message, benefit, date & venue of exhibition, integrate signposting to stand
// Highlight products, services & special features of the event
// Make your stand attractive and integrate interactive elements (infotainment approach)

// BANNER GENERATOR

Use the full range of online channels!

Use our new generator to download individual online graphics, web banners or signatures that you can integrate quickly and easily on your website, in your e-mails or on social media channels.

And this is how easy it is:

1. Choose your hall, stand number or the forum you are appearing in. 
2. Enter your personal text (e.g. Visit me, meet me @ etc.).
3. Click on “Generate banner”.
4. Download the ZIP file with your personal banners.

Note:

In order to use the banner generator, you must observe the following points:

  • Please deactivate AdBlocker on this page.
  • Please allow pop-up windows on this subpage.

THE BANNER GENERATOR WILL BE AVAILABLE SOON.

// CONTACT

Contact Person

Mrs. Miriam Appel

Marketing Communication Manager

Media Partner