RECRUITING & ATTRACTION

Become a recruiting super talent!

We give you valuable impulses, interesting facts and best pactices on how to find and retain your mot important resource: your staff.

RECRUITING & ATTRACTION

Become a recruiting super talent!

We give you valuable impulses, interesting facts and best pactices on how to find and retain your mot important resource: your staff.


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Recruiting & Attraction

Curated by Wolfgang Brickwedde | ICR Institut for Competitive Recruiting

The search for well educated, motivated employees is one of the biggest challenges for companies in all sectors. No wonder, then, that human resources departments are experiencing more hype.

But what will recruiting really be like in the future? We will give you some ideas and practical solutions on how to find and retain your most important resource: your staff!

// ZP NEWS

Current articles and interviews on recruiting, talent management, employer branding, etc. can be found in the ZP News !

+ Articles about Employer Branding - created with DEBA

Personalisation in HR: Some ideas

27.05.2020 Tom Haak will give you some more background on personalisation and custo­mi­sation. How can you use perso­na­li­sation and customisation to improve your recruitment efforts? MORE

Cultural Analytics, its im­pli­cations and use cases

11.09.2019 Today’s world is more inter­connected than ever before, across con­ti­nents, companies, institutions, genera­tions and cultures. But how do we handle the increased speed and pressure that accom­panies this interconnectedness? MORE

Personalisation in HR - some ideas

04.09.2019 Are you able and willing to personalise? It has to do with the ability and the willingness of the organisation to personalise, and with the level of acceptance of differences of the employees in the organisation. MORE

Keynote Speaker Interview with Marion Rövekamp

30.08.2019 Marion Rövekamp is Keynote Speaker at the Zukunft Personal Europe 2019. Her speech is entitled  “Shaping the energy world with the power of diversity”. We interviewed the Chief Human Resources Officer at EWE AG. MORE

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HR Innovation Award: 
Award ceremony on 12 October

The HR Innovation Award will be presented in the virtual award ceremony on 12 October during the ZP Europe Virtual. 
Look forward to exceptionally innovative startups & companies that explore new paths across the entire HR industry!

BE THERE

// ZP FACES

The ZP Faces include selected experts, speakers and knowledge specialists from the fields of Recruiting & Attraction as well as Employer Branding. Get to know all ZP Faces !

Barbara Brähmer

Blogger
Barbara Brähmer

Managing Director, intercessio

Anne Engelshowe

Blogger
Anne Engelshowe

Owner, Salon der Guten

 

Johanna Hartz

Blogger
Johanna Hartz

Team Leader Coaching, Wollmilchsau

Jan Hawliczek

Blogger
Jan Hawliczek

Managing Director, die grüne 3

Prof. Martin Kersting

Prof. Martin Kersting

Professor of Psychological Diagnostics,
Justus Liebig University, Giessen

// ZP FOCUS EMPLOYER BRANDING

Employer Branding ist die identitätsbasierte, intern wie extern wirksame Entwicklung und Positionierung eines Unternehmens als glaubwürdiger und attraktiver Arbeitgeber. 
Wie Ihnen das gelingt, erfahren Sie in den Beiträgen der DEBA !

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Was Employer Branding braucht, ist Erdung - streamed by DEBA

Gemeint ist damit in erster Linie ein Prozess der Identitäts- und damit der Organisationsentwicklung. Nur am Rande, und vor allem nach außen, ist es ein Prozess des Marketings.

Arbeitgebermarken brauchen Substanz: Deshalb wachsen sie von innen nach außen. Folgerichtig beginnt die Umsetzung einer Employer-Branding-Strategie bei den eigenen Führungskräften und Mitarbeitern und pflanzt sich dann, parallel zur externen Arbeitgeberkommunikation, im Rahmen des sogenannten internen Employer Branding in der Organisation fort.

Die Grundregel lautet: Die Verankerung der Arbeitgebermarke in der Organisation, v.a. in der Führungskultur, erzeugt wertvollere und nachhaltigere Effekte, als ihre externe Aktivierung in den Arbeitsmärkten.

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// ZP PROGRAMME

Do you know these awards in the field of Recruiting & Attraction? More exciting content such as videos, podcasts and events can be found in the ZP Programme !

Events

Awards

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German
"Personalwirtschaft" award

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HR:MOTION party

Enjoy the HR Nightlife

This is where the who's who of the HR community meets to celebrate unforgettable parties, to make or strengthen interesting contacts in a relaxed atmosphere, with the best club sounds, spectacular acts, an excellent night buffet and cool drinks.

LET`S PARTY

// ZP NEXT STOPS

ZP Europe Virtual

Virtual HR Week
12 - 16 October 2020

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Media Partner