„I am responsible for project management relating to trade fairs and events within the team. Our appearance at Zukunft Personal Europe was our very first – and particularly important for us: we wanted to raise the profile of the brand, show the faces behind kununu and demonstrate our strong brand presence.“

---

Marlene Szutner, Senior Marketing Manager B2B Customer Education, kununu

„We are a multimodal, nationwide personnel service provider and usually work countercyclically – meaning we benefit from increased demand when labour markets fluctuate. Contrary to growth expectations, the business situation is currently stagnating due to the extreme upheavals in the world order. This made it all the more important for us to present ourselves to our customers. This year, we noticed an increase in the quality of visitors: highly informed potential customers, for whom we implemented something truly new at our stand with our hybrid Deep Dive.“

---

Isa Karadag, Geschäftsführer, Karatronics GmbH

„We attended Zukunft Personal Europe with a 30-strong team from our sales department. For us, the trade fair is an exciting test market – this time we presented a new payroll accounting product and our AI assistant. Our conclusion: an extremely successful trade fair.“

---

Romy Schmalz, Regional Marketing Manager, Personio SE & Co. KG

„I work in corporate communications at Jobware. As a traditional job board provider, we are very concerned about the current economic situation: many of our customers have significantly reduced their hiring, which is a problem across all industries. At the same time, this opens up opportunities to expand our offerings, especially in the area of social recruiting. From the outset, Zukunft Personal has been the ideal presentation platform for us – and also an important place for monitoring the competition.“

---

Anna Steinhagen, Kommunikationsmanagerin, Jobware GmbH

„The HR industry is currently facing major challenges – from global political developments to local problems. Our managing director Thomas Kindler sums it up: “HR is dying out, or something needs to change.” At the same time, there are many opportunities if you are agile and leave old techniques behind. XING is currently undergoing the biggest transformation in the company's history: we have sharpened our profile in the direction of recruiting solutions. My second time attending Zukunft Personal was simply magnificent – so much great feedback that completely exceeded my expectations.“ 

---

Adrian Krastev, Leiter New Hiring Academy, XING

„Zukunft Personal Europe is the ideal setting for us to discuss new ways of working with customers, partners and HR decision-makers. Our guiding principle, Empowering People. Maximising Productivity., is immediately apparent here – in discussions about current trends, in dialogue based on partnership and in jointly shaping the workforce management of tomorrow.“ 

---

Marcus Richter, Executive Director Marketing, ATOSS Software SE

„We were here with a large team of 25 people. The trade fair is an important part of our marketing mix: we meet our existing customers and hold intensive discussions with interested parties, who give us valuable input for our day-to-day business. As a provider of an HR suite, we are seeing that our holistic approach is becoming increasingly popular. The atmosphere in Cologne is good – we are delighted to be here."

---

Dirk Mannwald, Head of Sales, GuideCom AG

„I work in corporate communications at Jobware. As a traditional job board provider, we are very concerned about the current economic situation: many of our customers have significantly reduced their hiring, which is a problem across all industries. At the same time, this opens up opportunities to expand our offerings, especially in the area of social recruiting. From the outset, Zukunft Personal has been the ideal presentation platform for us – and also an important place for monitoring the competition.“

---

Anna Steinhagen, Kommunikationsmanagerin, Jobware GmbH

„If there is one leading trade fair that puts people at the centre of attention, it is probably Zukunft Personal Europe in Cologne. The 25th edition was dominated by the elephant in the room: the opportunities and risks of artificial intelligence (AI) for employees in companies. However, only half of the elephant was (in)visible. The clear focus was on the opportunities offered by AI and its diverse possibilities in everyday working life. I also really liked the Innovation People Lab, where visitors could learn about new methods and try them out collaboratively. All in all, it was a thoroughly successful event.“

---

Dr. Dominik Faust, CEO viadoo Change Guides

„The major topics at this year's Zukunft Personal Europe were familiar, yet as relevant as ever: crisis and artificial intelligence. While the economic situation is naturally having an impact on HR departments and service providers, AI has taken a clear step forward in its development: away from gimmicks and towards concrete solutions for HR. In 2025, the focus was on tangible applications, AI agents and tools. Although some providers continue to rely on the mere label ‘Now with AI’, well-thought-out solutions with real added value are increasingly emerging. In addition to transformation, AI and the role of HR, the trade fair offered a wide-ranging programme. Topics such as corporate health, learning and labour law were also discussed.“

---

Personalwirtschaft

„ZP Europe should be on the annual agenda of anyone working in the People & Culture sector. The range of products and services on offer, the exhibitors and the enormous networking opportunities are unique. No other trade fair brings together all People & Culture topics as well as ZP Europe.“

---

Anonym